Introduction “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou ——- How do you go from being a logo and a name to a brand? You tell a story. Most brand stories…
On February 10 2007, a little known junior United States Senator from Illinois announced his candidacy for the presidency of the United States. It was the biggest swing for the fences in US politics. Not only because he had little national recognition and popularity, but he was also a black…
No matter how good and well put together your content is, you should know this … most people do not read every word you put out there. They scan the content instead, looking for something that stands out. If they don’t find it, they’ll leave. Your brand story should lead…
The copy is excellent, the layout is simply fabulous, the colour coordination is hot. And you’ve got the right CTA to boot! But… it’s just not catching. It is simply not working. Sometimes you even can’t tell if it’s all of it or some of it. There’s no way to…
Who is your competition? Who is your direct competition? And your indirect competition too? These pieces of information require much more than a brainstorming session. And your typical buyer persona will not provide the answers you seek. If we are being honest, the web is becoming increasingly saturated, which means…
For small businesses, advertising has always been a heavy burden. A quick look at the ad budget of some large-scale enterprises and you’ll understand that the barrier to entry for traditional media advertising is way too high. SMEs can not compete on the same turf with these guys. Which is…
This is a sponsored post by CowryWise. CowryWise is a FinTech company democratizing access to premium financial services by making these services available to the mass market cheaply. You can learn more here Investing is an intimidating endeavour for a lot of people. However, it doesn’t have to be so. In this…
This is a sponsored post by CowryWise. CowryWise is a FinTech company democratizing access to premium financial services by making these services available to the mass market cheaply. You can learn more here There is a difference between just stashing money to attract returns and actually having financial goals. Usually, the…
For a long time, Ads, Facebook groups, and straight up social media marketing were pretty much the only ways of using Facebook for more engagement and conversions. Then Facebook Messenger chatbots came along. Chatbots are relatively new to Facebook, but they’re quickly gaining popularity. Brands like CNN and the Wall…
