Cold emailing is hard. It is actually harder than most communications. It’s been reported that the average person gets 147 emails a day – and most of them are a pain. So you have people deleting emails just from looking at the subject lines. Research by Baydin’s Boomerang shows that…
Facebook hit the headlines when it said it was running out of advertising space in the News Feed. Sounds crazy! Facebook’s newsfeed was supposed to be infinite. But now? it is getting clogged up. Fast. So here’s a warning, right off the bat. Don’t buy fans. Don’t. Facebook recently passed…
Let’s start with some quick hard facts. As of the first quarter of 2019, Android users were able to choose between 2.1 million apps. Apple’s App Store is close behind with almost 1.8 million available apps. Windows Store: 600,000 apps, Amazon Store: 470,000 apps and even Blackberry world with over…
Here’s a little fact no marketer should ignore…Quora gets a lot of love from Google! It’s so insane that the eyeballs glaze over it and take it as the norm. So we’ll try a little exercise. Type a search term in Google. Anything all. For us, we’ll try “when should…
You’re here? Great! You’ve either been tasked with designing a marketing strategy for the launch of a new product or you’ve been doing this for a long time and you want to see what else is out there. First, a little background. What is viral marketing? We’ll answer that by…
Truth is, there are too many words in circulation. You find that some times when you are exposed to a lot of text, your eyes simply glaze over, skipping words and numbers because it’s simply an overload on your system. And this is the case with every single category you…
Every year, more and more businesses create an online presence and increase their digital marketing budgets. Competition is fierce, so standing out requires looking at your brand through the eyes of the consumer and ensuring their experience is memorable. Customer experience (CX) is a powerful way of engaging your target…
