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Adam Grunewald is the co-founder and CEO of Lynk, a platform designed to provide technology-based solutions for the massive informal labour sectors in Kenya.

Adam has worked at Google as a project manager on new and emerging projects in the United States and Kenya.

Driven by the urge to create a reliable employment system for manual workers in Kenya,  he created Lynk in late 2015.

Lynk has raised $1m in funding and is currently fundraising.

adam image 1024x576 - #64, On building an online marketplace in Africa: not as easy as it looks. Adam Grunewald, CEO & Co-Founder at Lynk

In this episode you’ll learn:

  • Adam’s love for Kenya and how he began living in the country
  • How was Lynk ideated?
  • Why Lynk sticks to a manual vetting process for labour getting on their platform
  • How to ensure a successful match between demand and supply?
  • What is the difference between the Lynk model and an open marketplace?
  • The difference between a horizontal and vertical marketplace
  • What are the three questions you have to answer before building an online marketplace?
  • How to ensure your total addressable market is big enough for scale
  • Dealing with quality control in a lead generation market place
  • How do you minimize platform leakages?
  • How does Lynk reduce friction for platform users?
  • The disadvantages of scaling prematurely
  • And more

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Selected books from this episode

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available on itunes e1519024924552 - #64, On building an online marketplace in Africa: not as easy as it looks. Adam Grunewald, CEO & Co-Founder at Lynk available on stitcher e1519024946593 - #64, On building an online marketplace in Africa: not as easy as it looks. Adam Grunewald, CEO & Co-Founder at Lynk available on soundcloud e1519025187310 - #64, On building an online marketplace in Africa: not as easy as it looks. Adam Grunewald, CEO & Co-Founder at Lynk
Building The Future Podcast Season 3 is sponsored by Flutterwave

Flutterwave drives growth for banks and businesses across Africa through digital payment technology. You can learn more about their activities here.

Also Read:  #48 (Part 2) Building an on-demand platform for African content, Bastian Gotter, Co-founder at Iroko TV